Key Person of Influence

Strategic Next Actions

Look into running an experimental Involgize program at USC based on inspectional and strategic reading.
Continue to combine intelligence with aesthetics as the brand’s edge.
Look into preparing to write a book in the next 12 months.
Realise that Involgize strategic reading with book lists and grading is an idea that has not been done before.
Continue to use the five-step model as a brilliant personal development guiding system.
Realise that my story behind my story is the essence behind my clear pitch and the book that I can write.
Continue to build the strongest online profile possible, using a combination of mediums.
Continue to hashtag the name of the books that I read next to my instagram posts for Google search.
Consider how to best teach and package weekly planning… inspectional reading… and personal training.
Consider writing a book in order to clarify and capture my numerous thoughts and ideas such as… ‘how does a person from a poor background develop themselves in such as way that they are able to compete… then surpass…. those with the most privileged educational background?’
Consider having an elegant business model that backs me up… an ecosystem of products and services like BMW that fit nicely with the Involgize brand.
Consider being known for reading… one of the smartest, who used knowledge to become one of the richest.
Buy a book about how to write a great book or a life story as a first step.

Strategic Learning Points

It makes perfect sense for me to partner with a university, or universities, in regard to my Involgize intelligence experiment… as it’s is all about assisting others from untypical backgrounds to develop their intellect to university level and beyond. As a next step, it makes sense to looking into connecting with USC to run some sort of short programme… this would be great to strengthen the intelligence perception of the brand.
This text has allowed me to clarify that my Pitch is that I am carrying out “intelligence experiments that assists others to manifest their true genius as quickly as possible.” In this respect, I am not in the knowledge or education business… rather, I’m in the university business…. Involgize’s entire business should be built around the entire experience of learning and becoming smarter… connected with merchandise (armbands, sweatshirts, etc.)… sport… alumni… in essence, identity. By creating a strong online profile, this will allow any future students and clients to tap in immediately, and feel emotional invested and connected to the Involgize ‘genius-ness’ brand.
This book was all about encouraging the reader to take action… in this respect, my next action point is to seriously entertain and consider, deeply, the idea of writing a book. In the meantime, it was extremely beneficial for me to learn that I am, in effect, already publishing stuff online whether I know it or not… and now it’s a case of carrying this out with even more intentionality.
This text has allowed me to see clearer that I am in-effect creating a sort of new industry in the education field in relation to reading. The whole idea of reading strategically in a deliberate way with a defined book count… emulating martial art schools… seems to be a brand new concept.
The reminder that it’s all about completing all of the steps on the five-step model in order to obtain the benefits of being a KPI person… it’s not about doing only one or two steps extremely well… as the whole things will not be able to come together. For me, this would mean that publishing a book it most likely to be my most important next step… as I’ve done all the hard work of knowing what my pitch during the course of my life already.
Reminded of the importance of the final stage of forming strong (5) partnerships once the previous four steps have been completed.
Reminded of the importance of staying offline until one has given themselves the opportunity to, really, assess and decide what they stand for… and what they want to be known for in the long-term! In this respect, it was a great strategic decision for me to stay off of LinkedIn, Twitter, and cancel doing the Ted Talk several years ago. A weak pitch is one of the worse things a person can possess when starting an online profile.
To form a strong and clear pitch is relatively easy in the bigger scheme of things… because there is always a story behind the story… and it’s this story behind the story that should serve as the foundation and reason for the business or the profile (the pitch). The issue comes about when a person has not taken the time to identity and clarify what their story is… and what they want their story to be about in the future. In this respect, the story is highly likely to really convey the personality of the relevant person easily, and show that this person really cares about something more than average.
The writer provides great advice, which is… it makes perfect strategic sense to just focus on becoming a KPI in relation to whatever it is that you are passionate about, or are focused on… as opposed to trying to pursue other opportunities that have nothing to do with your story behind your story. Once you have completed your KPI process, then at that point you will be best position to know if you should pivot into something else will all the skills and abilities that you have acquired becoming a KPI already.
The writer shared a great form of thoughtful behaviour… buying others a book, or other thoughtful gifts, to show that we have truly been thinking about their needs and development.
The key strategic difference of networking to form partnerships… as oppose to trying to network to obtain clients or customers.
Reminded me of the reality that building a strong online profile… will allow our family and friends to get to know aspect to us that they didn’t previously know existed.
Reminded that when we follows others… we look forward to learning more about them or something that they focus on… it will never be a forced interaction… which is an upside of social media.
Enabled me to appreciate that in the long-term… creating quality content… will inevitably cause others to develop more trust… as they are won over by a consistent message that in-turn conveys the authenticity and sincerity of a person or product.
When building a profile… there is no escaping the fact that it has to be deliberate. My current experience using instagram confirms that this appears to be the case… I started deliberately taking pictures within different countries whilst holding a book… to make the point that I’m beyond serious about self-education, and I think many others should be too.
Due to my use of instagram… on Google… my name comes-up, by accident, as connected to hundreds of books. I couldn’t ask for a better form of endorsement. Now, it’s about treating this as a foundation… taking the profile to higher and higher levels of manifestation.
This book has reminded me that the high-value products in relation to what I do… appears to be in regard to teaching… (1) weekly planning… (2) inspectional and analytical reading… (3) physical training program. These activities are truly about implementation… thus are best applied with one-to-one coaching in order to be quickly adapted to the nuances of the individual.
It’s all about creating the most powerful presence online as possible for sure: personal branding.
This book also confirms that, today, it’s all about creating intellectual property.
It has allowed me to think about writing … a great book that must answer at least one significant question that the reader is trying to answer… how does a person from a poor background develop themselves in such as way that they are able to compete… then surpass…. those with the most privileged educational background? I really take the writer’s point on-board… that writing a book will really force me to formulate my vague thoughts into clear, articulate, and tangible ideas that will spread.
This writer is of the opinion that it may be best for most people to write a book, for example, based on being a thought leader… rather than write a creative story, because creative stories lend themselves to those who have a strong desire to write this type of genre. This is something that I will give some more consideration before I make my decision.
Writing a book based on thought leadership… may be the best type of book for me to write currently in my life due to my following: this is a book I can write based on my story, background, and recommendations for the future. It will be full of my ideas and insights… “my take on things within my niche”…. The advantage of this type of book is that it will give me plenty of room to demonstrate my ideas and unique take on things. I will be the star of this kind of book because it will be me sharing my insights and take on things.
It seems that my next course of action in terms of the five-step model is definitely to commit to write a book about the entire mastering-self… multiple intelligences process… and my vision for the future of a completely advanced generation of problem-solvers… and people that maximise their genius…. something that will allow us to make use of the reality relayed within Psycho-Cybernetics (the importance of self-image).

Involgize is an intelligence experiment… designed to help people unleash their genius. Something that we are building in silence because we are placing full emphasis on our actions… it’s not about talking, but rather about making sure that we are always doing the work… and as one of the founders that starts with what I do everyday also… I must practice what I preach… I must be accountable.
The next stage of my development is to have ‘an elegant business model backing me up. To have an ecosystem of products and services that all fit nicely with the Involgize brand.’ That means a book titled ‘The Involgize Way: How the Forgotten Turn Themselves into Geniuses’… as well as an online course teaching weekly planning… and inspectional reading… a partnership with a reading app possibly… and universities… and so on.
The writer makes the same point that I have concluded due to my reading of his book… and that is… if a person is not a key person of influence… then their full-time job is to become a key person of influence as soon as possible in relation to whatever industry they decide to focus on. In my case that has always meant creating a new niche or industry whilst I also proceed to carry out the five-step model. It’s important that I do this to serve as a great role-model for my younger self… and demonstrate what is possible. I also now see more clearer that I already completed the most difficult part of the process… which was always about how to develop a strong and clear pitch.
I am now appreciating more than ever that it now seems like my time to publish… to learn by creating content… as opposed to learning by continuing to consume the product or services created by others.
In regard to developing a strong pitch… it becomes important for us to pick one thing that we want to be remembered for. In my case, I guess I want to be remember as being one of the smartest, who used knowledge to become one of the richest… but, at the same time, I want to be known as one of the most serious in order to honour my role-models and my younger self. This is reason why being known for reading books is a perfect fit… and meant that I had to be willing to sacrifice being known as a lawyer.
Within the last few years I have really learned the truth of the following: … ‘a day of creativity will do more for my career or business than a month of hard work’ … this is why, strategically, I do what I strategically do.
I guess this is what others are seeing me do in real time… ‘reject only offering a service at a fair price in favour of building a brand, developing my own intellectual property, accumulating stories, and claiming a leadership role within my niche.’
This book literarily explains everything that I have done such as… ‘a vital person leaves a group of people that slows them down for a group that stirs them up’… and outlines what I am yet to still do.
The challenge now is for me to publish a book in the next 12 months I guess!

Key Strategic Extracts from ‘Key Person of Influence’

‘Our method is independently recognised by the Institute of Leadership and Management, Europe’s largest management training certification body. Clients receive an ILM certificate as part of their participation (p. 175).’

‘You read about developing your pitch and a micro-niche, writing and publishing content, making products, becoming web-famous and doing joint ventures and partnerships (p. 173).’

‘You’re not in the boat sales business you’re in the boat ownership business’. He instantly got it: his business shouldn’t be build around a single transaction, his business should be built around the entire experience of owning a boat (p. 167).’

‘He no longer pitches the sale; instead he talks from the heart about the experiences an owner gets (p. 167).’

‘You’ve read this book for a reason and that reason is to act. You’re here to do it, not to learn about it. Enough with learning: now is your time to become the Key Person of Influence in your industry (p. 160).’

‘If you don’t become a KPI, you will get stuck chasing revenue, spend too much time searching for (half decent) opportunities and forever feel undervalued (p. 158).’

‘Speaking at events – one speaking opportunity can generate seriously valuable opportunities if done correctly. Remember that speaking opportunities go to KPIs not great speakers. By the time you have hit the five main outcomes set out in this book, speaking opportunities will have already started to find you (p. 157).’

‘If you suddenly realise that the most important thing you could be doing for your success is to write a book, then don’t put it off (p. 156).’

‘How many people do you regularly share opportunities with? If the number is low, you need to make this a major priority. You will never sustainably increase your wealth without first increasing your network (p. 151).’

‘… Richard Branson…. He would pick up the phone and have conversations that you would not have had. He would start to introduce himself more powerfully than you currently do (p. 148).’

‘It is disappointing to see someone on video who has nothing unique to say. They talk in general terms and create no depth to their ideas. They were given the gift of having a captive audience, then blew it with amateurism (p. 145).’

‘What really stands out is a story of a personality and a person who really cares (p. 144).’

‘You must focus on your passion and become a Key Person of Influence in that field. As soon as you are a KPI you will not even notice opportunities in other industries because you will be swamped with great things to do in your own industry…. Resist the temptation to chase the new thing and keep taking steps closer to the inner circle of the industry you love. Stop looking elsewhere and focus on implementing the KPI Method (p. 142).’

‘When I meet with a potential partner I like to bring a thoughtful gift to show that I am thinking of their needs. It might be a copy of a book I would recommend for them or even something simple like a magazine article clipping I think they might be interested in (p. 133).’

‘To step things up as a Key Person of Influence, forget looking for clients and start looking for relationships that can benefit both parties. Your job is to discover: people… who have a list of potential clients… interested in co-producing something… with products that could be attractive to your contact list… who would make a valuable addition to your team… who could be a beneficial contact for someone you know (p. 132).’

‘Go Networking for Partnerships – Not Clients (p. 131).’

‘What is my client trying to accomplish when they work with me, and who could I team up with to get us an even better outcome? (p. 129).’

‘You can’t fake it when it comes to a successful partnership: you genuinely have to care about the wants and desires of the person you’re doing the deal with. You need to see it from their side of the table and work as hard for them as you want them to work for you – or even more so (p. 125).’

‘Someone already has a great brand and is looking for worthy products to endorse. They are already more famous than you ever plan to be (p. 123).’

‘Building your profile online and offline will tap you into these trends as they unfold (p. 121).’

‘Your followers, friends and fans will love you too, because they quickly get to know you through your videos, photos, groups and articles (p. 119).’

‘It’s important to remember, however, that your success online can only be as good as your perfect pitch. If your message isn’t strong, you’ll be wasting your time, or worse, you might even be damaging your brand (p. 119).’

‘If they subscribe to your social media profiles, they look forward to your updates (p. 117).’

‘When people know more, they buy more. After years in sales and business I have discovered that, when you add it all up, a buyer will spend about seven hours deliberating over a substantial purchase… researching before they buy…. You want them to be listening to your podcasts, watching your videos, following your Twitter feed and reading your blogs…. they’re getting better educated on how much they should be allocating. Normally people start out thinking about getting the cheapest, but with the right education they see the value in spending money on a higher quality product (p. 117).’

‘Key People of Influence are known, liked and trusted in their industry. It doesn’t happen by accident; it needs a strategy and focused work to build your profile (p. 113).’

‘Over the past few years, we’ve come to believe that you are who Google says you are (p. 113).’

‘Everyone should have a free product…. The fastest growing companies in the 2000s were all companies that gave away incredible value for free – Google, Facebook, Twitter, LinkedIn. The best thing you can give away for free is an information product that educates people as to why they should do business with you (p. 104).’

‘The key to these high-value products is that they are focused on implementation rather than ideas (p. 108).’

‘… if you don’t know how to create a powerful presence online, then you will miss out on sharing your products with people who want them in parts of the world you never knew existed (p. 110).’

‘No matter what industry you are in, you need to share the ideas that make you unique. Explain to people what’s so special about the way you deliver your service (p. 103).’

‘Your service is part of the product ecosystem, so be sure to make it as productised as you can and to surround it with other products that help educate, inspire or relate to more people (p. 101).’

‘Today the wealthiest people have big ideas that spread like wildfire… The most valuable commodity on the planet today is called “Intellectual Property” (IP) (p. 100).’

‘The more you plan out your book, the easier it is to write creatively and the better your book will be…. The writing process makes you smarter on your topic. It forces you to formulate vague thoughts into clear, articulate and tangible ideas that will spread (p. 90).’

‘… a great book must answer at least one significant question that the reader is trying to answer… (p. 89).’

‘5. A Creative Piece…. The downside is that few people are skilled enough as a writer to get this genre right…. My opinion is to leave this genre to the pros unless you feel a strong calling to write this style of book and you’re a confident writer (p. 89).’

‘1. Niche – Thought Leadership…. This is a book you can write based on your story, your background and your recommendations for the future. It’s full of your ideas and insights. This book is “your take on things within your niche”…. The advantage of this type of book is that it gives you plenty of room to demonstrate your ideas and your unique take on things. You are the star of this kind of book because it’s you sharing your insights and your take on things (p. 87).’

‘If it happens that you fall short of a book, you’ll be able to repurpose your content into reports, articles, blogs, hand-outs and the like. So for now, set a goal to write a book (p. 84).’

‘Quality published content says a lot about you. A published book, for example, says that you have put enough thought into this idea to have written an entire book on the topic (p. 82).’

‘A poor pitch will yield a boring book, products that are impossible to sell, websites that don’t keep people reading, and fruitless partnerships (p. 81).’

‘From a great pitch you will be able to publish powerful content, develop hot products, build a trusted profile and get others involved through partnerships (p. 80).’

‘Articulate the problem and how you noticed it…. You have seen a real problem and you are calling attention to it…. Educate people on the key insight you have for making sure this problem is solved properly…. You want to finish with a story, an idea or a vision for the future that get people excited. People…. remember the way you left them feeling (p. 77).’

‘People don’t buy anything unless it solves a problem (p. 71).’

‘Sadly, you get no points for trying to complete these steps. You only see big results after all five steps are completed to a high standard…. Stay with it, keep going – it will be worth it when you’ve completed all the steps. Influence comes from output, not from hard work (p. 55).’

‘These five strengths are the cornerstones of hyper-resourceful people. You will become a person of vitality rather than a person of functionality if you implement this method (p. 54).’

‘Most people don’t have a profile even when you google their name. If you’re lucky you’ll get their LinkedIn and Twitter accounts. Rarely will you see blogs, videos, audios and community page. It’s even more unlikely that you’ll find feature articles about them from external sources, reviews or interviews (p. 48).’

‘A Key Person of Influence has an elegant business model backing them up. They have an ecosystem of products and services that all fit nicely with their brand (p. 47).’

‘Until you are a Key Person of Influence in the industry you love, your full-time job is to become one (p. 42).’

‘You’re ready to establish yourself as a Key Person of Influence through creative output, not through further consumption. All of your future learnings will come from the process of producing value, not through pursuing other people’s stories or chasing distant trends (p. 38).’

‘… “in your industry”. Not just any place: your place. You already have a story; you already have a set of skills, talents and experiences that are valuable. It’s time to see your story for what it’s really worth (p. 38).’

‘… the story behind the story. The person who just made a fortune from real estate loved looking at real estate deals long before they got rich doing it (p. 37).’

‘The truth is that your real wealth is in your story. Your journey thus far has not been a waste of time; it’s been perfect…. But here’s the problem: every day you will open the paper and read about some individual who has made big money doing some new thing…. You might think it was the product or the industry…. and miss that it was, in fact, the marriage of that ‘thing’ with that person’s story (p. 36).’

‘You have to pick something that you are going to become known for and you need to start promoting it and turning away anything that isn’t quite right (p. 32).’

‘People who fail to claim a micro-niche will wish they had because the internet doesn’t really help generalists to stand out (p. 32).’

‘Faceless brands need to cultivate Key People of Influence to represent them (p. 26).’

‘A day of creativity will do more for your career or business than a month of hard work (p. 19).’

‘If you look at the top earners, they don’t consider what they do to be work. They are playing a game that they love, and they make sure that it stays fun (p. 19).’

‘It’s not enough just to offer a service at a fair price. You need to build a brand, develop your own intellectual property, accumulate stories and claim a leadership role within your niche (p. 17).’

‘So if there’s no security in jobs any more, and if small businesses are constantly changing, where does someone go to create certainty and security for their income? You go to your personal brand. Right now your most valuable asset is the number of people who know you, like and trust you. In the future you will be defined by your unique take on things, your story and your ability to innovate (p. 17).’

‘Today the world expects you to be trained, it expects you to educate yourself constantly and to bring something new to the table. For that reason, talented people move around (p. 16).’

‘A vital person will leave a group of people that slows them down for a group that stirs them up (p. 14).’

‘A vital person knows that while they are gone, people are worried that they won’t come back (p. 14).’

‘If you follow what I am about to tell you in this book, you will become a Key Person of Influence in your industry within the next twelve months. You’ll enjoy yourself more, you’ll make more money and it won’t take you more time. You will even feel more sure of yourself (p. 7).’

‘The five-step KPI Method in the book has hit a chord with thousands of people. Focusing on Pitch, Publish, Products, Profile and Partnerships is changing the game across more than fifty different industries that I know of (p. xv).’

#involgize